Designing Your Digital World

  Hello friends and followers! We're bringing the Industry Hump posts back, get excited!

In case you missed it, last week I (finally) launched my Little Bear Big World Facebook page! I'm super excited about using my page to keep you all updated on my latest posts, but also to ask YOU what you want to hear more about! Life as a writer is tough - all too often I hit a block, or I worry that my post won't be received well, or I wonder if my readers even care about the topic I'm writing about.

LBBW Facebook Page

I'd love a little bit of feedback from you all! Is there something that you'd love to hear more about? Do you have questions that need answers? Do you just have an awesome story to share? Tell me everything! I live to serve you, and I'd love to serve up exactly what you want and need.

So. Getting back to the Industry Hump tips for the week... Today I want to discuss the importance of synchronicity in your digital branding. Many of you have set up your digital presence on a variety of social media platforms, which is great! But is your branding uniform? Can your audience identify your brand just by the layout and basic content of your website, Facebook page, Twitter profile, Instagram, etc? They should! There should be a level of uniformity when it comes to your background images, your profile pictures, cover photos, theme colors, and logo.

This is something that I am still working towards on my own sites, and I wanted to share with you this awesome resource I found! It's a Social Media Cheat Sheet by Louise Myers that outlines all the sizes for all the images and graphics on all your social media platforms. THANK GOODNESS THIS EXISTS! Once you've finalized all your branding materials, use this cheat sheet to save your images in the best size and resolution for each of your platforms before uploading!

Why? Because it's not just about the content, it's about the presentation. You could have the world's best logo, but if you uploaded the wrong size/res to your Facebook page, it may appear cropped incorrectly or too blurry to appreciate. Size does matter here, folks!

I hope that you found this post helpful and relevant! What are some of the struggles you are facing with your social media presence? What are some of the best resources you use? Drop it all in the comments below!

And please be sure to like my LBBW Facebook page to stay tuned for more industry tips and tricks every Wednesday!

Tweeting and twatting all day long, xx Nikbear