Hello friends and followers! Ready for another Industry Hump rant? Good. Me too. This week we're gonna take a look at some of the latest "best worst" ads. I've been throwing the TV on as background noise lately while working, and these ads have been making me feel uncomfortable in all the wrong ways.
Let's dive in, shall we?
1. Peak Iced Tea commercial
I don't even know where to begin when it comes to this spot. Everything about it makes me cringe. Let's start with the fact that it's been airing during commercial breaks for Chopped (which is my most favorite show in the history of television shows). But... isn't that a bit overkill? Chopped within chopped.... is this Choppedception? Even though this is my most favorite show, this seems a bit overkill to me.
I wish you guys could see my face right now. Anyways - moving on. Once you get beyond the fact that you may or may not be overdosing on your favorite show, you have to remember that this is a spot. So they are fitting an entire challenge and judging and commercial... into 60 seconds. Cheese and rice. It's like a game of Who can say the product name the most? up in here. And lastly - let's not forget that tagline. Dear lord. That effing tagline. "Tastes like real tea, because it is." The copywriter in me just committed suicide.
2. Skecher's Daddy'$ Money Sneaker Wedges commercial
I'll wait here while you go reevaluate your life and your role in the society we live in. Go on. I'll wait. I don't even want to address the WTF status of this product, because that would require more time and curse words than I'm prepared to dedicate right now. This has got to be the most controversial example of targeting underage audiences I have ever seen. Remember when we thought that Bratz Dolls were bad? These sneaker wedges blow those scary looking dolls right out the water. "Daddy's giiiirrrrllll....I've got swag, baby, swag." *facepalm*
3. PopTart commercials
So.... there's nothing really wrong with the new poptart commercials. Except for the fact that they are seriously twisted and morbid. It's pretty hard to get the idea of trapping and murdering a PopTart in a toaster out of one's mind.
Here's why these ads are awful but awesome: awful for the reasons listed above, but awesome because they totally work. They all do an excellent job of targeting their ideal consumer AND they are all memorable. And not just memorable for the content of their ads, but I couldn't forget these brand names if I tried. (Trust me, I've tried.)
I've always called advertising a soul sucking industry filled with manipulators fueling the consumerism and capitalism at the core of this country, and the success levels of these ads make me almost angry. Almost. It hurts my soul a little bit to come to terms with the fact that as terrible as these ads are, they are really smart.
Have you guys seen any truly awful commercials lately? What do you think of the advertising industry? Drop it all in the comments below!
Turning the TV off for a while, xx Nikbear